The Client
- Leading direct insurer in the UK motor market
- Private lines, Commercial Lines and affinity
- GWP in excess of $1Bn
Business Need
- Increase profit margin on each customer without losing business volume
- Maintain the most profitable customers
- Differentiate between profitable and non-profitable customers
Approach and Execution
- Pre project
- Requirements Collection
- Project planning including client resources
- Program and Project Management
- Actuarial and analytic work
- Implementation
- Testing
- Go Live
- Monitoring and tuning models
- Knowledge transfer and training
Scope
- Analysis of portfolio
- Analysis of market and trends
- Tuning and configuration of the static purchase propensity models
- Implementation of CIS PriceBuilder
- Monitoring the models and support after live
- Ensure knowledge transfer to client - Client would eventually be responsible for support
Business Value Delivered
- PriceBuilder is generating more than GBP 15m of added profits annually. (4% of the premium)
