Profile Builder

ProfileBuilder

PriceBuilder
ProfileBuilder
Technology

We have achieved improvements in sales results equivalent to annual cost savings of between £3.1m and £8.2m .

Click here to find out more about our customer profiling methodologies that ProfileBuilder delivers.

Click here to find out about the technology and design that powers our solutions

A portfolio consists of different types of customers with different lifetimes, number of products and levels of profitability. Treating all customers similarly is not a very efficient way of working.

ProfileBuilder.NET dynamically predicts each customer’s buying behaviour to maximise product sales. Customer lifetime, customer cross-sales and customer profitability are modelled creating customer profiles. When the customer profile is known, directing different types of activities to different profiles. ProfileBuilder.NET supports and guides market activities as segmented cross-sales activities that boosts customer retention and NPV.

Seamless integration

Diagram showing ProfileBuilder interfacing with client systems

ProfileBuilder has been designed to integrate into your existing solutions to access your rich customer data and then use it to provide frontline advice on sales instructions, customer profile scores, customer value and lifetime predictions.

ProfileBuilder supports a range of industry standard interfaces to facilitate such integration, such as IBM MQ Series

Combined power

Diagram showing both PriceBuilder and ProfileBuilder working together with client systems

ProfileBuilder is designed to work directly with your systems and also to integrate with PriceBuilder. Using both PriceBuilder and ProfileBuilder together gives you unrivalled access to real time Price Optimisation, using dynamic, and reactive, customer profiling.

Empowering your organisation with unsurpassed price and customer sensitivity and optimisation.

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