A portfolio consists of different types of customers with different lifetimes, number of products and levels of profitability. Treating all customers similarly is not a very efficient way of working.

Contemi's Solution

Contemi has developed a methodology for modeling customer profiles based on customer lifetime, customer cross-sales and customer profitability. This methodology combined with our unique real time profiling software - ProfileBuilder.Net, allow you to not only have the ability to deploy real time profiling, but also have the ability to predict each customer’s buying behaviour which in turn will help you to maximise product sales.


Flexibility Where it Counts

Our software is able to adjust customer segment analysis per customer and re-calculate a customer’s net present value. This allows for far more granularity on customer segmentation, and can effectively put customers in a segment of their own. Based on the individual customer profiles different types of market activities can be directed to the various profiles resulting in significant benefits. The benefits take the form of increased cross sales volumes and reduced lapse rates; and are calculated as percentage performance improvements against the annual costs of cross sales and servicing activities.

The Results Speak for Themselves

Contemi's customer profiling methodology has already delivered bottom-line benefits to annual cost savings of between £3 million and £8 million for 4 major European financial services and insurance organisations. These benefits have in all cases been achieved in the form of increased cross sales volumes and reduced lapse rates.

ProfileBuilder.Net dynamically predicts each individual customer’s buying behaviour - truly creating customer segments of ‘1’.